Blu-ray, sometimes mistakenly misspelt as "Blue-ray" or "blue ray", is the next generation optical disc format meant for high-density
storage of high definition video and data.
About Blu-ray
The name Blu-ray is derived from the blue-violet laser it uses to read and write
on the disc. Blu-ray discs can be played on Blu-ray players and computer BD-ROM
drives.

The maximum video resolution is 1920 x 1080 for High Definition TV. Blu-ray
discs also have a hard protective coating that DVDs and CDs don't have.
Blu-ray discs have a capacity of 25GB for single-layer discs and 50GB for
dual-layer discs. The Blu-ray format is extendable as it also includes support
for multi-layer discs, which in the future will allow more storage capacity by
adding more layers to the disc.
The 50GB capacity of a dual-layer disc equates to over 9 hours of
high-definition (HD) video, or approximately 23 hours of standard-definition
(SD) video.
About Blu-ray replication
Blu-ray replication is the process of stamping discs from a glass master that is
made. The Blu-ray mastering fee is a one time charge that does not apply to re-runs. All
replicated (or pressed) Blu-ray discs are subject to an AACS (Advanced Access
Content System) copy protection fee.
About Blu-ray duplication
Blu-ray duplication (burning blank BDR media) does not require a master to be
encoded with AACS. The royalties and licence is already paid for in the cost of
the blank
Blu-ray media. BDR media is still quite expensive at this early stage
of Blu-ray development.
Blu-ray authoring
We can assist with Blu-ray authoring if required. This is a crucial part of the
production process due to the large storage capacities involved and the
importance of being compliant with Blu-ray specification.
While there is a wide range of
packaging options available for all discs we
recommend that Blu-ray discs be packed into the easily recognizable and
specifically designed Blu-ray case.